Product Demonstrations are the most effective and cost efficient marketing tool. Most consumers may not consider buying a product by just watching an advertisement on TV or seeing an advertisement in the newspaper. However, most consumers tend to watch live demonstrations of products and then buy them immediately or a bit later. Of course, the demonstration must be done in an engaging manner and if possible food sampling must be given out!!
I have done hundreds of food product demonstrations and also demonstrations using kitchen aid tools, knives and electrical appliances. When a renowned chef endorses a product, it gives an added credibility and sophistication, you know?